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Elevating Trust: Innovative Approaches to Consumer Protection
17 April 2024
On April 17, the International Chamber of Commerce in Belgium (ICC Belgium), along with the Belgian Association of Marketing (BAM), the European Advertising Standards Alliance (EASA) and FEDMA will organize a high-level conference ahead of the Belgian Presidency’s European Consumer Summit the following day.
We are honored to be joined by the Belgian State Secretary for the Budget and Consumer Protection Alexia Bertrand, who will give a keynote and take part in our panel on ethical marketing.
As proponents of consumer protection and advocates for adapting to the digital transformation landscape, these associations are gathering to spotlight ethical practices in digital marketing and consumer affairs. The meticulously curated agenda promises profound deliberations on the multifaceted aspects of consumer rights, augmented by the unveiling of impactful initiatives, notably the groundbreaking influencers platform.
13:30 – 14:00 Registration
14:00 – 14:15 Introduction: Overview of Digital Meaning Marketing Practices by Cédric Cauderlier
14:15 – 15:00 Ensuring Responsible Influencer Marketing: prevention, training, and enforcement
15:00 – 15:25 Application of Privacy Enhancing Technologies (PETs) to data-driven marketing activities: striking a balance between consumers’ privacy expectations and marketers’ innovation
15:25 – 15:55 Networking break
16:00 – 16:10 Keynote: Alexia Bertrand: consumer protection & responsibilities of consumers
16:10 – 16:55 Panel Discussion: Ethical Marketing and Cross-Sector Partnerships
16:55 – 17:00 Closing remarks Working together to further enhance consumer protection