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For any assistance, call +32 2 515 08 44 or email we@iccwbo.be |
Navigating the Green Claims Directive
16 April 2024 @ 9:30 am - 12:30 pm
| Free“Navigating the Green Claims Directive: Unraveling Uncertainties and Mitigating Risks for Businesses”
Join us for an insightful event that delves into the implications of the upcoming Green Claims Directive, set to revolutionize environmental marketing practices. Discover what companies need to consider, unravel the uncertainties and risks involved, and explore strategic adaptations to ensure your business thrives in the era of eco-conscious consumers. Experts will share key insights, best practices, and actionable strategies to help your company navigate the evolving landscape of green claims while fostering sustainability and consumer trust.
9:00 – 9:30 | Arrival & coffee
9:30 – 9:35 | Welcome and introduction by Lucas Boudet, Vice-Chair of the ICC Global Advertising and Marketing Commission.
9:35 – 10:45 | A Comprehensive overview on what the Green Claims Directive is about by Carina Gommers, partner at Wiggin and Alexandre Dérobert, Public Affairs and Policy Manager at EASA
- Update on the regulatory developments
- What are the uncertainties? What are the risks? Wat do companies need to take into account?
10:45 – 12:00| Panel discussion + Q&A – Moderated by Flip Petillion, partner at PETILLION
- Alexandre Dérobert, Public Affairs and Policy Manager at EASA
- Carina Gommers, partner at WIGGIN
- Florent Diverchy, Captain of the Think Tank “Marketing Ethics” at the BAM (Belgian Association of Marketing)
- TBC
12:00 – 12:05 | Closing note by Ivan Vandermeersch, honorary Secretary General of BAM
12:05 – 13:30 | Light lunch + networking drink
When?
Tuesday 16 April 2024
Where?
VBO-FEB
Rue Ravenstein 4, 1000 Brussels
Fee?
Free of charge but registration is mandatory.
Registrations will close on Sunday 14 April 2024
Cancellation policy?
In case you have confirmed your participation but you can no longer participate, we would like to ask you to cancel your registration prior to 3 working days before the event. Otherwise you might be charged € 50 excl. VAT.
Cancellation No charge events
All events are costly to set up, even those for which there is no charge to attendees. If you register for a free event but find you are unable to attend, please let us know no later than 3 working days before the day of the event. We need to cover the costs of events, and therefore we may charge you a fee of €50 excl. VAT to cover administration and catering costs. By registering for an event, you have confirmed that you have read and understood our cancellation policy.