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SUMMARY:Balancing between green communication and greenwashing
DESCRIPTION:ABOUTPROGRAMMEPRACTICALITIESREGISTRATION ABOUT\n\n\n\nEU rules on sustainability communication are changing. We aim to help you understand how to keep sharing your efforts on sustainability and circularity. The goal is to prevent misleading claims while ensuring that companies genuinely reducing their impact can still communicate about it in a clear\, legal and credible way.\n\n\n\nFor whom is this interesting?\nLegal professionals\, Marketing & Communications professionals\, Sales professionals\, and Product Managers.\n\n\n\nWhy participate?\nThis thematic event offers practical guidance from experts of Agoria\, Vinçotte  and Petillion on your  environmental claims and labels\, trade marks and trade names\, and on your advertising and packaging.\n\nJoin us and: \n\n\n\nUnderstand which environmental claims are still allowed – and which are prohibited\nLearn how to substantiate claims correctly\, using standards and labels\nAvoid greenwashing risks\, complaints and enforcement action\nEnsure commercial value from your sustainability efforts\, without legal uncertainty\n\n\n\n\nPROGRAMME\n12:00 – 13:00 | Registration & Welcoming lunch\n13:00 – 13:10 | Welcome & introduction\n13:10 – 13:40 | New EU rules on environmental claims – Agoria\n13:40 – 14:30 | How to substantiate and communicate environmental claims and labels – Evert Vermaut (Vinçotte)\n14:30 – 15:00 | Coffee break ☕\n15:00 – 16:00 | Green communication via trademarks & trade names\, advertising and packaging\n16:00 – 16:30 | Public enforcement – Agoria\n16:30 – 17:00 | Q&A and conclusions\n17:00 – 18:00 | Networking drink \nSpeakers\n\n\n\n\n\n\n\nBeatrice Vanden Abeele\nExpert Commercial Law – Company Lawyer\nAgoria\n\n\n\n\n\n\n\n\n\n\nEvert Vermaut\nTeamlead  Sustainability\nVinçotte\n\n\n\n\n\n\n\n\n\n\nDiégo Noesen\nSenior dispute resolution lawyer\nPetillion\, in collaboration with ICC Belgium\n\n\n\n\n\n\n\n\n\n\nEls Fonteyne\nExpert Circular Economy\nAgoria\n\n\n\n\nPRACTICALITIES\n\n\n\nWhen?\nThursday 11 June\, 2026\, 12:00 – 18:00 \nWhere?\nAgoria offices (Amber building)\, Hermeslaan 7\, 1831 Diegem \nLanguage?\nEnglish \nAdmission: Free of charge\, registration required. \nIf you are unable to attend\, please inform us as soon as possible so that we can allocate your place to another person. In case of absence without prior notification\, a cancellation fee (no-show fee) of €95 (excl. VAT) will be charged. \n\n\n\nOrganizer\nOrganized by Agoria in collaboration with ICC Belgium\n\nREGISTRATION \nREGISTER HERE: Event Partner Identification | Agoria Portal
URL:https://iccwbo.be/event/balancing-between-green-communication-and-greenwashing/
CATEGORIES:Events
ATTACH;FMTTYPE=image/png:https://iccwbo.be/wp-content/uploads/2026/05/with-the-support-of.png
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