This policy statement is an updated version of the ICC policy statement on Freedom of Commercial Communication (240-474), that was published by the Marketing Commission in 2003 and has been subsequently updated following a mandate by the Commission at its January 2014 meeting. The policy statement outlines ICC principles related to this freedom, to self-regulation and to business recognition of its responsibility to consumers in providing legal, decent, honest and truthful commercial communications. Freedom of advertising and commercial speech, underpinned by effective self-regulation, are cornerstones of the market economy, and should be vigorously protected and promoted by ICC, as well as governments and business associations alike.