ICC Commission on Marketing and Advertising

Has been a major rules-setter in international advertising self-regulation since 1937, when it first issued the Consolidated ICC Code on Advertising Practice – one of the most successful examples of business self-regulation ever developed.

With over 300+ members from 50 of countries, the commission provides for a global forum including policy experts from companies from the marketing and advertising industry, including legal advisors from industrial and commercial enterprises and lawyers in private practice, representing a wide range of national backgrounds and business representative organizations.