• ICC Principles on Automatic Subscription Renewals

    ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.

  • ICC unveils new look website

    The new ICC web portal has launched as part of ICC’s continuing commitment to improve the digital journey of visitors navigating ICC’s full range of solutions to make business work for everyone, every day, everywhere.

  • Diversity and Inclusion in Advertising

    An overview of generally related current ICC provisions and self-regulatory rules as well as recommended industry best practices and initiatives that would apply to diversity and inclusion matters in marketing communications and advertising.

ICC Commission on Marketing and Advertising

Has been a major rules-setter in international advertising self-regulation since 1937, when it first issued the Consolidated ICC Code on Advertising Practice – one of the most successful examples of business self-regulation ever developed.

With over 300+ members from 50 of countries, the commission provides for a global forum including policy experts from companies from the marketing and advertising industry, including legal advisors from industrial and commercial enterprises and lawyers in private practice, representing a wide range of national backgrounds and business representative organizations.

TASK FORCE ON CODE REVISION , 240-46
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
Sandrine Sepul, CONSEIL DE LA PUBLICITE

WORKING GROUP ON DIGITAL MEDIA  , 240-52
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
Ionel Naftanaila, IAB EUROPE

WORKING GROUP ON SUSTAINABILITY , 240-53
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE

LATEST NEWS ON MARKETING AND ADVERTISING

ICC Principles on Automatic Subscription Renewals

ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.

ICC unveils new look website

The new ICC web portal has launched as part of ICC’s continuing commitment to improve the digital journey of visitors navigating ICC’s full range of solutions to make business work for everyone, every day, everywhere.

Diversity and Inclusion in Advertising

An overview of generally related current ICC provisions and self-regulatory rules as well as recommended industry best practices and initiatives that would apply to diversity and inclusion matters in marketing communications and advertising.

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