ICC Commission on Marketing and Advertising
Has been a major rules-setter in international advertising self-regulation since 1937, when it first issued the Consolidated ICC Code on Advertising Practice – one of the most successful examples of business self-regulation ever developed.
With over 300+ members from 50 of countries, the commission provides for a global forum including policy experts from companies from the marketing and advertising industry, including legal advisors from industrial and commercial enterprises and lawyers in private practice, representing a wide range of national backgrounds and business representative organizations.
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
Sandrine Sepul, CONSEIL DE LA PUBLICITE
WORKING GROUP ON DIGITAL MEDIA , 240-52
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
Ionel Naftanaila, IAB EUROPE
WORKING GROUP ON SUSTAINABILITY , 240-53
Olivier Gray, EUROPEAN ADVERTISING STANDARDS ALLIANCE
LATEST NEWS ON MARKETING AND ADVERTISING
Diversity and Inclusion in Advertising
An overview of generally related current ICC provisions and self-regulatory rules as well as recommended industry best practices and initiatives that would apply to diversity and inclusion matters in marketing communications and advertising.
Lucas Boudet has been appointed as Vice-Chair of ICC Global Marketing & Advertising Commission
We have the pleasure to announce the nomination of Lucas Boudet as Vice-Chair of the ICC Global Marketing & Advertising Commission!
ICC publishes toolkit on the benefits of advertising self-regulation
Consumer trust is paramount for brand reputation and effective advertising.
ICC’s new free e-course on responsible marketing, advertising
This interactive e-course serves to encourage ethical marketing solutions as better, more effective forms of advertising.
ICC Marketing Code reaffirmed as global standard at APEC conference
On 23 and 24 August 2017, ICC participated in the fourth Asia-Pacific Economic Cooperation [...]
- ICC Consolidated Code of Marketing and Advertising Practice
- Statement on Code Interpretation and Reference Guide on Advertising to Children (14.12.2016)
- ICC policy statement on Freedom of Commercial Communications (11.2015)
- ICC Guidance on Native Advertising (07.05.2015)
- French translation of ICC Framework for responsible marketing communications of alcohol (27.01.2014)
- ICC International Code of Direct Selling (29.04.2013)
- ICC Resource Guide for for Self-regulation of Online Behavioural Advertising (08.11.2012)
- Framework for Responsible Food and Beverage Marketing Communications (28.09.2012)
- ICC Consolidated Code of Advertising and Marketing Practice (30.08.2011)