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Balancing between green communication and greenwashing
11 June
For whom is this interesting?
Why participate?
Join us and:
- Understand which environmental claims are still allowed – and which are prohibited
- Learn how to substantiate claims correctly, using standards and labels
- Avoid greenwashing risks, complaints and enforcement action
- Ensure commercial value from your sustainability efforts, without legal uncertainty
12:00 – 13:00 | Registration & Welcoming lunch
13:00 – 13:10 | Welcome & introduction
13:10 – 13:40 | New EU rules on environmental claims – Agoria
13:40 – 14:30 | How to substantiate and communicate environmental claims and labels – Evert Vermaut (Vinçotte)
14:30 – 15:00 | Coffee break ☕
15:00 – 16:00 | Green communication via trademarks & trade names, advertising and packaging
16:00 – 16:30 | Public enforcement – Agoria
16:30 – 17:00 | Q&A and conclusions
17:00 – 18:00 | Networking drink
Speakers
When?
Thursday 11 June, 2026, 12:00 – 18:00
Where?
Agoria offices (Amber building), Hermeslaan 7, 1831 Diegem
Language?
English
Admission: Free of charge, registration required.
If you are unable to attend, please inform us as soon as possible so that we can allocate your place to another person. In case of absence without prior notification, a cancellation fee (no-show fee) of €95 (excl. VAT) will be charged.
Organizer
REGISTER HERE: Event Partner Identification | Agoria Portal