• ICC Model Contracts for Start-ups

    Essential package of foundational model contracts to help young businesses start off on a solid legal footing and avoid common risks as they develop and grow.

  • Common global marketing standards vital to boost trust in an age of disruptions, says ICC

    ICC today releases a major update of its Advertising and Marketing Communications Code – the ​11th edition of the code that has been the ​global backbone of advertising self-regulation for ​more than 85 years​.  

  • ICC Principles on Automatic Subscription Renewals

    ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.

ICC Commission on Marketing and Advertising

Commission mandate

To promote high ethical standards in marketing by business self-regulation through the Consolidated ICC Code of Advertising and Marketing Communications Practice and formulate world business positions and initiatives to address government actions that affect marketing and consumer protection.

Get in touch with the BE committee on ICC Marketing & Advertising :

Ivan Vandermeersch

Secretary General Honorary

Message by the new president of the BE committee on Marketing and Advertising :