Responsible AI in Marketing: how to apply the ICC Advertising and Marketing Communications Code

This guide sets out how to apply the ICC Advertising and Marketing Communication Code – the international benchmark for responsible marketing – when using AI.

Responsible AI in Marketing: how to apply the ICC Advertising and Marketing Communications Code2026-03-25T13:51:42+01:00

ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics

The ICC/ESOMAR Code is the trusted global benchmark for self-regulation in market, opinion and social research, and data analytics. The 2025 revision of the Code ensures it remains current and fit-for-purpose.

ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics2025-10-01T18:50:08+02:00

Common global marketing standards vital to boost trust in an age of disruptions, says ICC

ICC today releases a major update of its Advertising and Marketing Communications Code – the ​11th edition of the code that has been the ​global backbone of advertising self-regulation for ​more than 85 years​.  

Common global marketing standards vital to boost trust in an age of disruptions, says ICC2024-09-19T13:46:14+02:00

ICC Principles on Automatic Subscription Renewals

ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.

ICC Principles on Automatic Subscription Renewals2023-04-17T10:58:37+02:00

Lucas Boudet has been appointed as Vice-Chair of ICC Global Marketing & Advertising Commission

We have the pleasure to announce the nomination of Lucas Boudet as Vice-Chair of the ICC Global Marketing & Advertising Commission!

Lucas Boudet has been appointed as Vice-Chair of ICC Global Marketing & Advertising Commission2022-07-01T15:39:50+02:00
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