As AI rapidly reshapes marketing and advertising, Enrique Ramírez from Grupo Bimbo and Alexander Montgomery from Microsoft explore what responsible AI in marketing and advertising looks like in practice.

The ICC/ESOMAR Code is the trusted global benchmark for self-regulation in market, opinion and social research, and data analytics. The 2025 revision of the Code ensures it remains current and fit-for-purpose.

ICC has announced the appointment of a new leadership team for the ICC Global Marketing and Advertising Commission.

Essential package of foundational model contracts to help young businesses start off on a solid legal footing and avoid common risks as they develop and grow.

ICC today releases a major update of its Advertising and Marketing Communications Code – the ​11th edition of the code that has been the ​global backbone of advertising self-regulation for ​more than 85 years​.  

ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.

The new ICC web portal has launched as part of ICC’s continuing commitment to improve the digital journey of visitors navigating ICC’s full range of solutions to make business work for everyone, every day, everywhere.

An overview of generally related current ICC provisions and self-regulatory rules as well as recommended industry best practices and initiatives that would apply to diversity and inclusion matters in marketing communications and advertising.

We have the pleasure to announce the nomination of Lucas Boudet as Vice-Chair of the ICC Global Marketing & Advertising Commission!