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Common global marketing standards vital to boost trust in an age of disruptions, says ICC

ICC today releases a major update of its Advertising and Marketing Communications Code – the ​11th edition of the code that has been the ​global backbone of advertising self-regulation for ​more than 85 years​.  

Common global marketing standards vital to boost trust in an age of disruptions, says ICC2024-09-19T13:46:14+02:00

ICC Principles on Automatic Subscription Renewals

ICC principles help to interpret the fundamental global standards of the ICC Marketing Code to offer more specific guidance on issues unique to automatic renewals. This paper highlights five best practices businesses should apply when offering automatic subscription renewals, specifically around disclosure, consent, written confirmation, cancellation and notice.

ICC Principles on Automatic Subscription Renewals2023-04-17T10:58:37+02:00

Lucas Boudet has been appointed as Vice-Chair of ICC Global Marketing & Advertising Commission

We have the pleasure to announce the nomination of Lucas Boudet as Vice-Chair of the ICC Global Marketing & Advertising Commission!

Lucas Boudet has been appointed as Vice-Chair of ICC Global Marketing & Advertising Commission2022-07-01T15:39:50+02:00

3 reasons to celebrate 80 years of the ICC Marketing Code

Over the past 80 years, the ICC Code has played a key role in providing principles that help build trust with consumers—assuring them of advertising that is honest, legal, decent and truthful.

3 reasons to celebrate 80 years of the ICC Marketing Code2017-06-21T11:34:39+02:00

ICC releases statement on age considerations for marketing and advertising to children and teens

Paris, 14 December 2016 The International Chamber of Commerce [...]

ICC releases statement on age considerations for marketing and advertising to children and teens2016-12-16T11:17:30+01:00

New Global Code for market, opinion and social research future-proofed to extend to data analytics and strengthen public trust

Paris, 8 December 2016 Today, the International Chamber of Commerce [...]

New Global Code for market, opinion and social research future-proofed to extend to data analytics and strengthen public trust2016-12-08T13:00:26+01:00

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