ICC Belgium pays tribute to Lucas Boudet

ICC Belgium is deeply saddened by the loss of Lucas Boudet.

Lucas was serving as a Director General of EASA (European Advertising Standards Alliance) in Brussels.  In addition he was the President of the BE committee on Marketing and Advertising as well as the Vice-President of the ICC Global commission on Marketing and Advertising.

He has left an enduring legacy in the field of advertising self-regulation and building capacity in the network. Lucas was appreciated by everyone for his great professionalism. But how we will remember him above all is his kindness and sense of humour.

We more than ever we will remember him for his kindness and sense of humour.

During this difficult time, we extend our heartfelt condolences to his family and colleagues of EASA and loved ones.

Lucas, we will miss you.

Lucas passed away at the age of 46 due to a heart attack. He was married and the father of two children